Publicity is using the media to create relevant exposure for your book
Take a serious look at your book, especially your “hooks” those unique elements that not only make your book stand apart, but identify additional readers for your book beyond genre followers. What in your book or connected to your “hook” might lend itself to publicity or a charity? Connecting with a charity does several wonderful things. It shows you’re a caring author, it supports something you care about, and it connects with your story.
Don’t just randomly choose a charity. If your book has nothing to do with cancer research and none of the characters are cancer survivors, it’s not really productive to connect your book with that charity. If the charity is near and dear to your heart, by all means support it, but don’t connect it to your book, it will look and feel random.
If, on the other hand your story or non-fiction subject does directly connect with a charity, move ahead. Create fundraising events. Donate a portion of your book profits to the charity and make sure they know. Be sure to have the charity logo displayed with an announcement that a portion of your profits support Cancer Research, or The Kidney Foundation, or the ASPCA or whichever charity works.
It’s a kind of giving back that is good for the author’s soul and good for the book buyer’s soul. And, as long as you are doing well, the charity will notify it’s supporters that you are doing this. It just may result in more sales.
Be honest about this, no fake or half efforts. Charitable organizations all over the world are desperate for financial help. It’s a chance for the author to be a hero.
All of this takes place in the world of the media. Press releases and press contacts are a huge part of your publicity, and the charity will benefit from this press as well. Remember the Media Room in your Author Platform website? This is the kind of information that goes in there. If a newspaper does a story about your charity fundraising event, you post that story. If you are interviewed and/or a podcast is created, you post it in your Media Room. News doesn’t just happen, you have to make it happen.
Feel free to contact me at email@example.com with any questions or to share your success stories! If you’d like to know more, let me know and I’ll put you on the mailing list for online workshops and information about my book, Finding Author Success: Discovering and Uncovering the Marketing Power Within Your Manuscript available November 5 in print and ebook.