There are a lot of things authors have to write that aren’t stories—and because they’re not stories, we often we have a hard time with them. If we are seeking publication with a publishing house, we have to write summaries and query letters. If we’re self-published, or writing for a small publisher without much of a marketing department, we often have to write cover copy ourselves, as well as bios. For some of us, even coming up with a title can be a trial. And, uh…some of us also write blog posts.
This is kind of weird when you come right down to it. I mean, we’re writers, right? Writing ought to be easy across the board, right? But for many of us, it’s not. Writing fiction feels different than writing all these other things. Fiction is fun, fiction allows us to live in that special place inside our heads for a while, the place where miracles are an everyday occurrence. Writing marketing material, however, is firmly grounded in the realities of the commercial world and our attempts to carve ourselves a place in it. We’re not writing from the inside, we’re writing from the outside. We’re focusing first on how the reader—now cast in the role of potential customer—will interpret the words we put down, and how those interpretations are going to affect our careers. There are real consequences.
But keep in mind, we learned to write fiction. We can learn to write this other stuff well, too. With experience comes skill, with skill comes confidence, and with confidence comes accomplishment. We just have to DO it, remembering the three laws of getting sh*t done as writers:
2. Finish what you write.
3. Submit what you finish.
It’s that simple.
What? I haven’t hit my wordcount yet? Okay, alright…
Step one is write. That means put words together. Don’t worry about using the right words, don’t worry about style or spelling or anything else. Just write purposefully in pursuit of your goal. Don’t worry about whether it’s good, just write. This even applies if you’re trying to figure out a title; write one title after another, even the stupid ones, until you’re all titled out.
Step two is finish. That means not only writing through to the end, but also revising, polishing, and editing, almost always with at least three other good pairs of eyes looking at your work. It’s not finished until you’ve polished it—unless you’re Roger Zelazny, and you’re not.
Step three is submit. Chances are, if you’re writing something like this, it’s because you need to, so this step is pretty straightforward.
Okay, how are we looking for wordcount? Good? Alright, then we’re done here. Go write.
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