You have a website. You want to bring people to your website. Either you have a blog you feel the world needs to read, a product you’d like to get people to buy or a service you want to hook people into paying for. Maybe you’re a band and want to have your music heard or a beginning film maker who likes to post his short movies and have them watched by untold thousands. Either way you have something, ‘content’ for want of a better word, you want people to see, listen to, experience in some way and you have placed this content, or at least a link to it on a website. You know, as well as I, how many websites there are out there. How do you get the untold and unwashed to your specific website?
This is where SEO comes in. What you do is, you pick whatever niche you happen to be exploring-since this a site about sex writing let’s take a cam site that shows Japanese women smoking cigar VODs-then you write articles, blogs, what-have-you about that very subject and you (or the writer you hire) use keywords related to your subject (and any good SEO copywriter will know how to find those keywords, or at least the ones that garner a lot of hits) get it all nicely meta-tagged (though keywords will show up without meta tagging, but it is a good idea to go this extra step) and away you go. The trick of course is first finding the niche you want to explore, exploring your best keyword options then figuring if you want articles, blogs, reviews, even fiction about your subject (or all four), writing copy that sounds natural and not ‘stuffed’ with keywords (this is called “keyword stuffing”, go figure!) and incorporating the keyword copy in a way it doesn’t take away but instead enhances the smokin’ hot smoking Asian girl cams that you want people to sign-up for.
You want people to come to your site and stay at your site and beyond all the normal advertising you’ll do for a Japanese smoking cam site-posting on boards, running banner ads, affiliate linking-writing about what you do and offer, will rank high on search engines if your copy is written with keywords in mind and well placed.
The actual blogs and articles themselves, fiction even?
Don’t ask me why, this is still something I can’t get my mind around and I do this for a living, but there are people, plenty of people out there that will read someone else’s ruminations about a subject. These ruminations, for want of a better term, are called blogs. Blogs are very popular. If you have a site that is closely related to the blog you blog all’s the better, if you are some sort of noted expert in the field you are blogging about, you’re ahead of the game. If you’re smart enough to hire a writer who does this for a living and can incorporate keywords into your blog, you might just pull people to your site.
Articles are a little bit harder to come by, and write. They require some research and knowledge about the subject. You best know what kind of cigars those smoking girls are smoking, how often the videos are updated, etc. But the same rules apply to the keywords. The copy needs to read smooth, not like one is ‘stuffing’ words such as smoking girls, or girls smoking in every chance one gets with no care for the article making sense.
I am primarily a fiction writer. I am most comfortable making shit up (like the sex life I brag about all the time). What I came to find, most notably when writing for adult toy manufacturers was that a nice three hundred to six hundred word story, with well-placed keywords plugged in, brings people to a site every bit or more so then an article can. For sure this is probably the most specialized writing I ever did and do (next to 800# pre-recorded phone sex scripts…remind me to tell you about that experience sometime) but it is also the most funnest.
Though SEO writing is a very specific type of writing, it’s not impossible to do by any means. But it all requires a certain economy of style-if you will allow me- and certainly some practice and an eye for where commerce meets creativity. This is not ad copy writing-itself a totally different form of writing replete with its own rules, formulas and difficulties-but writing where you have to research keywords that will rank a site high, then piece them into either articles, P.R. blogs what-have-you and like all writing, this takes time, skill and is best handled by a professional (kids don’t try this at home!)
Next time I’ll get into how to do it.